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Videos

The Power of : More Than a Marketing Cloud

About this video leaders reveal what separates ’s AI-powered marketing cloud from other marketing technology. Here at , marketing with AI is more than just a talking point. We bring intelligence and activation together seamlessly to empower…

June 11, 2024 | < 1 min read

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Articles

The Strategic Gap: How Companies Underutilize Customer Lifetime Value 

Customer lifetime value (CLV) quantifies the revenue or profit a business can expect from a customer over the course of their relationship. It’s a crucial business metric for decision-making and forecasting. Traditionally viewed as a retrospective metric, CLV has predominantly…

June 11, 2024 | 4 min read

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Videos

NEXT: Understanding Customer Lifetime Value

About this video ’s President & COO Steven Gerber explains why the way thinks about Customer Lifetime Value is different. For too long, marketers have relied on the business consumers are conducting with them to determine future value. But what…

June 10, 2024 | < 1 min read

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Videos, Webinars

Turn Your Customer Insights into Personalized, High-Impact Email

About this video Your email service provider (ESP) helps you reach your customers and offers capabilities to deliver personalized, engaging messages. But it can’t do it alone. The key to creating emails built on valuable insights lies in the…

June 10, 2024 | < 1 min read

Reports

Forrester Consulting Opportunity Snapshot: A Custom Study Commissioned by Global

When approaching customer lifetime value (CLV), marketers often only measure it in the short or near term rather than focusing on the road ahead. Though 81% of respondents’ organizations have the ability to track CLV, only 37% actively apply it to their strategy and just 14% are maximizing the value of their CLV metrics. This disconnect points to a critical gap in how data is collected and leveraged to inform forward-looking decisions that drive customer engagement and business growth.

June 10, 2024 | < 1 min read

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