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Engaging Future Travelers through Data-Driven Personalization

The Hawaii Visitation and Convention Bureau (HVCB), a leading organization in sightseeing, transportation, and tourism marketing, sought to enhance pre-trip planning by offering visitors a more engaging and personalized experience.

February 12, 2025 | 2 min read

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Articles

Is Valentine’s Day Losing Its Spark? Consumer Interest Drops for the Third Year in a Row

For decades, Valentine’s Day has been a staple of romance, marked by candlelit dinners, boxes of chocolates, and extravagant floral surprises. But recent data suggests that consumer enthusiasm for the holiday is cooling.…

February 11, 2025 | 3 min read

Two people shopping for watches - featured image for the retail wealth migration article

Articles

The Great Wealth Migration to Rural America: How Retailers Can Stay Ahead

By Melissa Tatoris, VP Retail. Between 2020-2021, $68 billion of wealth moved from cities to rural areas, a shift reshaping the retail landscape. The U.S. is experiencing a wealth migration to rural America, particularly people moving out…

February 5, 2025 | 4 min read

A family at the airport, used for a blog post about CRM for travel bookings

Articles

How Travel Brands Can Use CRM to Drive Direct Bookings and Enhance Guest Loyalty

How Travel Brands Can Use CRM to Drive Direct Bookings By Kara Trivunovic, SVP CX Studio. Travel and hospitality brands are facing serious guest expectations to deliver unique and personalized experiences with every interaction, whether in person, online or anything in between. Those experiences need to not only stand…

January 28, 2025 | 5 min read

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Articles

The Third-Party Paradox: A Reality Check on Digital Privacy

By Ben Hayes, Chief Privacy Officer. Every time you provide a blood sample to a medical lab, you’re relying on trusted third parties to safeguard your DNA. Similarly, when you swipe your credit card, multiple payment processors securely handle your…

January 23, 2025 | 3 min read

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