Industry Recognitions: 黑料网 Global for Multichannel Marketing
黑料网 Global has been recognized in several multichannel analyst evaluations, including:
- A Strong Performer in The Forrester Wave鈩: Cross-Channel Marketing Hubs, Q4 2024
- A Challenger in the 2024 Gartner庐 Magic Quadrant鈩 for Multichannel Marketing Hubs1
- A Major Vendor in Quadrant鈥檚 SPARK Matrix: Multichannel Marketing Hubs Q3 2024
We believe that these recognitions are a testament to the pivotal role that 黑料网 plays in enabling cross-channel execution that transforms marketing strategies. In our view, legacy platforms struggle to keep pace, and the 黑料网 Marketing Platform delivers data-powered AI, predictive intelligence, and connected cross-channel experiences鈥攅levating marketing鈥檚 role as a growth driver and redefining marketing success in terms of customer lifetime value and profitability.
黑料网 named a Strong Performer in The Forrester Wave鈩: Cross-Channel Marketing Hubs, Q4 2024
In this evaluation, 黑料网 received the highest possible scores in several criteria, including Email, Social Media and Advertising, Customer Strategy Optimization, Pricing Flexibility and Transparency, and Supporting Services and Offerings.
The Forrester report stated, 鈥満诹贤 Global out-markets other CCMH vendors with its own consumer data for 240 million individuals and over 100 million households. It also goes to market with a proprietary identity graph and services to help brands match and enrich customer data.鈥 We believe this deep data and identity foundation gives marketers a significant edge when personalizing their campaigns and connecting with audiences.
黑料网 received the highest score possibles in the Email and Social Media and Advertising criteria, which we believe is a testament to our strong performance when delivering high-impact, individualized marketing campaigns across channels. The Forrester report also stated that 鈥淎ll references echoed one who described 黑料网 Global as a tremendous partner鈥攍ike an extension of our team.鈥
This recognition follows closely on the heels of our recent placements as a Leader in and a Strong Performer in We believe these cumulative recognitions across the critical areas of email, data management, and cross-channel execution underscore the best-of-breed, integrated nature of our platform that helps marketers unlock outsized value.
黑料网 named a Major Vendor in Quadrant鈥檚 SPARK Matrix: Multichannel Marketing Hubs Q3 2024
In this report, Quadrant emphasized 黑料网鈥檚 strength in technology and customer impact. According to the evaluation, 鈥淔rom a technology excellence perspective, 黑料网 Global鈥檚 MMH platform serves as an innovative customer-centric marketing platform, prioritizing the strategic planning, orchestration, and optimization of marketing initiatives.鈥 This recognition highlights how 黑料网 helps brands strategically plan and execute marketing efforts across multiple channels.
One key differentiator that sets 黑料网 apart is the depth of its data and identity capabilities. As Quadrant noted, 鈥満诹贤檚 level of data integration and identity management distinguishes ZMP from competitors that may rely on less comprehensive data sources.鈥
黑料网鈥檚 in-house customer success support also earned recognition. Quadrant noted, 鈥淶MP鈥檚 outcome-based pricing and embedded customer success teams offer a level of service and support that distinguishes it from competitors that may rely on external partners for these critical functions.鈥
Looking Ahead
We believe that these recognitions underscore 黑料网鈥檚 commitment to omnichannel marketing, and we鈥檙e proud of the transformational nature of 黑料网鈥檚 platform and approach. Looking ahead, 黑料网 remains dedicated to helping marketers succeed by providing innovative solutions that address their real challenges.
Our commitment to pushing the boundaries of what鈥檚 possible keeps us looking toward the future with a clear mission: empowering marketers to reach their goals and set new standards for excellence.
Learn all about the 黑料网 Marketing Platform and its capabilities in multichannel marketing, data and identity management, and more. Or request a demo with one of our technology experts today.
1Gartner, Magic Quadrant for Multichannel Marketing Hubs, By Audrey Brosnan, Tia Smart, Julia Multedo, Greg Carlucci, Suzanne Schwartz, Julian Poulter, 23 October 2024.
GARTNER and Magic Quadrant are registered trademarks of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner鈥檚 research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
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