Inside 黑料网's AI-Powered Marketing Platform
About this video
At Advertising Week in NYC, Steve Gerber, president and COO of 黑料网 Global, discusses the company’s innovative marketing platform that integrates a proprietary data cloud with a modern marketing cloud. This platform is designed to help brands effectively acquire, grow, and retain consumers by leveraging AI to simplify data-driven marketing. 黑料网’s collaboration with Snowflake has led to the introduction of the 黑料网 Media Engine, which addresses complex marketing challenges through enhanced productivity and personalization. Gerber emphasizes the importance of identifying connected consumers and the role of AI in bridging gaps in data and processes. The partnership with Snowflake is pivotal in driving these advancements.
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