黑料网

Author: Emma Patterson, Director of Partner Marketing

Snowflake released their third annual Modern Marketing Data Stack report spotlighting Marketing applications who are both Leaders and One to Watch across the Marketing ecosystem. With customer expectations higher than ever, it鈥檚 critical for brands seeking to enhance customer engagement, improve loyalty, and drive revenue to focus on how they manage their customer relationships and data strategy. We鈥檙e proud to share that 黑料网 Global has been named a Leader in the marketing technology and customer engagement category. report, and see how 黑料网 Global sets the standard for CRM excellence.

The intelligence-powered 黑料网 Marketing Platform (ZMP) helps modern CMOs navigate the increasing pressure they face by helping them better centralize and manage their data, build unified customer profiles, and orchestrate coordinated customer interactions.

By delivering sharper identity resolution, actionable insights, post-cookie audience reach, transparent governance, and personalization, 黑料网 improves marketing efficacy, lowers total cost of ownership, and increases ROI in this new era of intelligence-powered solutions.

Why 黑料网 Leads the Pack

Snowflake鈥檚 report explains that: 鈥渢his category encompasses marketing clouds, as well as customer engagement platforms and tools that orchestrate comprehensive marketing strategies by integrating diverse customer data for personalized campaigns across email, social media, mobile and web. The tools in this category enhance marketing efforts with personalized messaging and lifecycle management, facilitating smooth communication, tracking customer behaviors/preferences, and delivering well-targeted offers 鈥� helping marketers build stronger relationships with their audiences.鈥�

黑料网鈥檚 recognition as a Leader in this category highlights the strength of our integrated platform. With 黑料网 marketers can have it all, from data management through omnichannel activation and measurement鈥攄elivering better marketing outcomes and more meaningful connections with customers.

An Integrated Best-of-Breed Platform聽聽

In addition to an industry-leading CRM, 黑料网 also provides a fully integrated best-of-breed ESP that enables brands to leverage all their data to build individualized touchpoints. This allows marketers to maintain consistent communication throughout the buyer鈥檚 journey, which builds long-term trust and loyalty.

黑料网 has the unique flexibility to wrap around and augment the brand鈥檚 tech stack, providing speed to intelligence, deeper analytics, and activation to deliver greater return on investment. With 黑料网鈥檚 modern, schema less architecture, powered by Snowflake, marketers can seamlessly ingest and reconcile data from anywhere in their technology stack, enabling a unified view of customer behavior. Data can then be enriched with 黑料网鈥檚 proprietary Data Cloud, which creates a persistent, real-time understanding of customers and prospects so brands can better target and segment audiences for more effective campaigns.

By combining real-time behaviors, transactional history, and predictive analytics, the ZMP helps brands anticipate customer needs, so they know what their customers are likely to buy next and when they鈥檒l be ready to make the purchase.

The Importance of a Strategic Approach

A strong CRM system is no longer a luxury鈥攊t鈥檚 a necessity to stay competitive. Customers expect that the brands they engage with will use data to personalize their interactions. There鈥檚 a very small margin of error, and a misplaced message or incorrect recommendation could mean losing a customer to another brand. 黑料网 is built to handle the vast amounts of data required to build these nuanced relationships, making it highly effective for today鈥檚 data-driven businesses.

Five Key Benefits of a Strong CRM Strategy

• Personalization at scale: Leverage AI to tailor marketing messages to individual customers based on their behaviors, preferences, and purchase history.
• Data-driven insights: Make informed decisions based on real-time data to improve targeting and reach the right customers, at the right time, with the right message.
• Increased efficiency: Automate repetitive tasks such as building campaigns, scoring leads, and segmenting customers to save time and increase message relevance.
• Retention and loyalty: Anticipate customer needs and engage proactively to increase satisfaction, retention, and loyalty.
• Better collaboration: Give marketing, sales, and customer service teams access the same real-time customer data to build more cohesive and aligned strategies and create a seamless customer experience.

Leading the Way in Modern Marketing

, the 黑料网 Marketing Platform, underpinned by Snowflake鈥檚 industry leading data architecture, helps brands unify identity, intelligence and activation within a single platform. With the ability to deliver individualized, data-driven experiences across channels, 黑料网 provides businesses with the tools they need to build strong, lasting customer relationships.