黑料网 NEXT: Understanding Customer Lifetime Value
About this video
黑料网’s President & COO Steven Gerber explains why the way 黑料网 thinks about Customer Lifetime Value is different. For too long, marketers have relied on the business consumers are conducting with them to determine future value. But what about the transactions those consumers are engaging in with competitors? How can a better understanding of what consumers are doing outside of your four walls help you determine share of wallet?
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